MNST · Monster Beverage
From Hansen Natural to Monster Beverage: the stock, 2003 to 2015
2003–2015 · 810×
For scale: buying every US stock breakout from 2018 to 2026 with no selection returned a median −22.6% a year later, measured on the 14,674 with a full twelve months of data. How it was measured
Hansen Natural, later renamed Monster Beverage, was a small maker of smoothies, juices and natural sodas, with net sales of $92.0 million in 2002. In April 2002 it launched Monster Energy in 16-ounce cans. On 13 November 2003 the company reported third-quarter net sales up 23.4% to $33.3 million and net income up 64.8%, and credited the strength of its Monster Energy drinks. In 2004 net sales rose 63% to $180.3 million.
By 2007 net sales had reached $904.5 million and net income $149.4 million. The shares went through several long declines along the way. In August 2014 Coca-Cola agreed to take a 16.7% stake for $2.15 billion in net cash and to swap brands: Coca-Cola's energy drinks moved to Monster, and Monster's non-energy lines, including Hansen's sodas, moved to Coca-Cola. Adjusted for the splits in between, the stock rose 810× from the February 2003 low to the December 2015 high.
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Sources: Hansen Natural FY2004 10-K · Business Wire, 13 Nov 2003 · Hansen Natural FY2007 results, 28 Feb 2008 · Coca-Cola 8-K exhibit, 14 Aug 2014. Price figures are split-adjusted, not dividend-adjusted.
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